Burson-Marsteller is known world-wide for successful crisis communications, and that for decades, we have helped many companies through serious crises and have excellent references. Not only have we managed client reputation but also restored trust sustainably via communications in a verifiable way.
Due to their industry, internal structures, their products or services, some companies are exposed more severely to crises. The primary goal of a crisis communications strategy includes the quickest possible operative execution of pre-defined communications in order to mitigate or prevent reputational damage after a certain event has occurred.
Our approach on crisis communications therefore is threefold – we define a preparedness, prevention, intervention and restoration phase. These phases are closely intertwined and we work hand in hand with our clients to make sure they are well prepared for each potential case.